From top-down strategy to granular problem solving, let W&H support your digital marketing goals.
COMPASS Flagship Report
Comparing and evaluating you and your industry’s top performers across key metrics, we create a roadmap for your digital marketing strategy. Discover where you stand and where new opportunities lie.
Custom Research Questions
Dive deeper than a standard digital marketing audit with custom research questions. By creating tailored data queries, we find all the answers you need to get ahead.
Marketing Mix Modelling
Track both online and offline conversions more accurately with clearer analytics and projections. With better oversight, you can manage budgets and optimize strong performing channels more effectively.
RFM Analysis
With Recency Frequency Monetary analysis, you can isolate the high-value customers in a dataset and refine customer retargeting campaigns. It’s easier than ever to find the right customers with the highest LTV.
Predictive Lead Scoring
Optimise your sales and marketing teams with advanced lead-scoring models. Prioritise leads that are more likely to convert and focus your teams and time on higher reward clients.
PPC Threshold Analysis
Ensure your bids are effective with Semantic, sentiment and Natural Language Processing (NLP) techniques. Work with Google’s geo and industry specific boundaries to boost paid search success.
Preview Our Business Banking Report
Ready to find out more on our COMPASS Flagship Report? Request a free copy of our Australian Business Banking Report 2023 to get a preview of how our innovative analytics break down digital performance.
For this look at the Australian banking industry, we evaluated the strengths of longterm brick & mortar groups and how rising fintech newcomers have been able to gain ground. From organic and paid search to UX performance, there are lessons to be found that go beyond any industry niche. Find out what you can learn from the successful strategies we trace – and discover what pitfalls you can avoid with the right planning.