Predictive Lead Scoring

Make the most of your lead generating potential and discover the power of prioritising the right customers.

With our process of scoring and evaluating leads, you can assess which customers will convert and why. Build strategy on a stronger foundation and ensure you and your team are making the most of your budget and time.

  • Better Efficiency

    Help your marketing teams plan and schedule more effectively with a greater understanding of which leads will convert and what are the key things to recognize moving forward.

  • Increased Revenue

    It’s time to reduce ineffective efforts and focus purely on leads that are most likely to convert. Save on time and budget without losing the potential for growth.

  • Nurturing New Leads

    With the help of lead scoring, you can discover valuable insights into the specific needs and interests of each lead. Scoring leads well helps your business boost customer relationships and encourage retention.

Case Study

Client
B2B SaaS Start Up

Applying lead scoring to your digital marketing strategy can reap rewards within a short timeframe. In 2022, we worked with a B2B software company that provides a range of business solutions. Receiving a large volume of leads from various sources, such as trade shows, online ads, webinars, and content downloads, this company needed support in managing the high volume of leads.

Using our innovative analytics process, we helped the company begin to effectively prioritise leads based on their projected value and needs. With the latter, this segmentation also ensured leads were matched with the sales team that best suited their potential interests or questions. By streamlining this process, the sales team were then able to focus on converting leads faster and with more efficacy than ever.

Additionally, this customer insight also allowed for more targeted campaigns and less wasted budget on areas with low potential for ROI. Over time, the teams could recognise which leads are most valuable and which factors are most indicative of their likelihood to convert.

Overall, the W&H lead scoring process allowed this company to sort and prioritise leads at a faster, automated rate. This not only saved both time and money for all teams in the sales department, but also improved the quality and effectiveness of its marketing and sales efforts.

Year
2022