RFM Analysis

Get to know your target demographics and discover how to grow your business sustainably.

By combining the three factors of recency, frequency and monetary value, our RFM analysis helps you identify and cater to customer segments.

Let us help you understand your market – and help you find ways to grow even further.

  • Customization

    Identify and create customized marketing and sales strategies for each consumer segment. Our RFM analysis lets you focus on high-value customers and ensure their continued engagement with your business.

  • Efficiency

    With RFM analysis, you can streamline your marketing strategy. Prioritise your marketing and sales efforts with greater efficacy than ever and allocate your budget on campaigns that pay off.

  • Grow While Your Retain Customers

    By understanding your customers better and more comprehensively, you can not only identify new potential segments faster, but also meet the needs of your existing base.

Preview Our Business Banking Report

Ready to find out more on our COMPASS Flagship Report? Request a free copy of our Australian Business Banking Report 2023 to get a preview of how our innovative analytics break down digital performance.

For this look at the Australian banking industry, we evaluated the strengths of longterm brick & mortar groups and how rising fintech newcomers have been able to gain ground. From organic and paid search to UX performance, there are lessons to be found that go beyond any industry niche. Find out what you can learn from the successful strategies we trace – and discover what pitfalls you can avoid with the right planning.