Preview Our Business Banking Report
For this look at the Australian banking industry, we evaluated the strengths of longterm brick & mortar groups and how rising fintech newcomers have been able to gain ground. From organic and paid search to UX performance, there are lessons to be found that go beyond any industry niche. Find out what you can learn from the successful strategies we trace – and discover what pitfalls you can avoid with the right planning.
With an organic market share 2.5-3.5 times higher than other members of the Big Four, Commbank still faces competition from upcoming fintech brands like Airwallex and Statrys. They show it’s possible to rank well, and even sometimes dominate, without the same marketing spend - and their strategy can work for any digital marketing team regardless of industry.
Ready to find out more on our COMPASS Flagship Report? Download a free copy of our Australian Business Banking Report 2023 to get a preview of how our innovative analytics break down digital performance.
Our COMPASS Report includes detailed analysis and innovative data processing of the three key elements in any successful digital marketing strategy
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Organic Search
With the best potential for longterm, sustained growth, SEO is the key to understanding your customers better and helping them find you with ease. We use in-house analytics and innovative metrics like the Organic Impact Score to help you create effiective strategies and drive organic traffic to your website, as well as identify opportunities to improve your search engine ranking
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Paid Search
PPC is more than effective bidding. To get the best ROI on your digital marketing spend, tailor your campaigns to the best regional, device and channel-based targets for you. Using our custom W&H data processing and methodology, we give you insights on where new opportunities can be optimised to improve targeting, messaging, and ROI.
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User Experience
Give your potential customers the right impression and improve your digital visibility with the best UX strategy. By analysing both you and your competitors, W&H identifies where your site and content can improve, as well as how you can provide the level of engagement that leads to more successful conversions.
