Make the most of your digital marketing spend.
Grow with data-driven strategy and insights.
In digital marketing we often get lost in endless metrics. Wells & Harris uses refined in-house processing and methodology to get granular – so you don’t have to.
We dig into the data behind your digital marketing and create holistic, comprehensive reports and insights that help you see the bigger picture and the path to success.
Our Services
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Dig deeper into your digital analytics and discover solutions at a granular level.
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Comprehensive analysis of your industry landscape with in-depth strategy to gain on your competitors.
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Analysis to optimize offline ad spend and create multi-touch attribution models.
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Accurately evaluate potential leads to focus on those most likely to convert.
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Recency Frequency Monetary analysis to boost customer retargeting campaigns and identify high LTV customers
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Semantic, sentiment and Natural Language Processing (NLP) to assess effective Google keyword use
Preview Our Business Banking Report
For this look at the Australian banking industry, we evaluated the strengths of longterm brick & mortar groups and how rising fintech newcomers have been able to gain ground. From organic and paid search to UX performance, there are lessons to be found that go beyond any industry niche. Find out what you can learn from the successful strategies we trace – and discover what pitfalls you can avoid with the right planning.
With an organic market share 2.5-3.5 times higher than other members of the Big Four, Commbank still faces competition from upcoming fintech brands like Airwallex and Statrys. They show it’s possible to rank well, and even sometimes dominate, without the same marketing spend - and their strategy can work for any digital marketing team regardless of industry.
Ready to find out more on our COMPASS Flagship Report? Download a free copy of our Australian Business Banking Report 2023 to get a preview of how our innovative analytics break down digital performance.
