COMPASS Research Platform
Make the most of your marketing budget with high-level data made accessible – updated daily and ready to use with the click of a button.
At Wells & Harris, we use an in-house data analytics platform that gets the results you need daily.
Don’t use outdated keyword sets and data, it’s time to stay ahead of the curve – and your competitors.
Need more from your data?
Contact us today to start fresh with your own customized research tool. For now, just take a look at how simple it can be to reimagine your digital marketing journey.
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Step 1: Choose Your Key Market
Find your potential customers faster by getting granular with your keyword search.
COMPASS Research Centre lets you find the most current keywords with a click.
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Step 2: Sort By Search Volume & Branding
Refine your final keyword set by choosing competitive keywords.
Next, filter the new list to isolate the open territory of non-branded keywords.
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Step 3: Choose Your Preferred Region and Devices
Focus your efforts by selecting the regions on a state or metropolitan level.
If you have a stronger mobile or desktop audience, you can also find the best keywords to capture new traffic.
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Step 4: Retrieve New Keywords & Analytics
Your regional and device optimised set of keywords is now ready.
First step, dive into the accompanying analytics to discover where the best opportunities are.
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Step 5: Map Your Journey With COMPASS
Find out where exactly you are in your industry landscape with COMPASS.
Next, start mapping your next strategic steps with this invaluable insight.
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Step 6: Compare PPC & UX Performance
A strong digital marketing strategy relies on more than just one pillar of success.
With PPC and UX analytics too, our research platform gives you the analytics coverage you need.
Australian Business Banking Snapshot
Want a sneak preview of the insights you could be taking advantage of now? Check out our live industry overview of the top business banking keywords. With a look of the highest performing domains across the key business banking keyword sets, you can get an instant idea of who your real competitors are – and how to overtake them…
Preview What W&H Analytics Can Do For You With Our Business Banking Report
For this look at the Australian banking industry, we evaluated the strengths of longterm brick & mortar groups and how rising fintech newcomers have been able to gain ground. From organic and paid search to UX performance, there are lessons to be found that go beyond any industry niche. Find out what you can learn from the successful strategies we trace – and discover what pitfalls you can avoid with the right planning.
With an organic market share 2.5-3.5 times higher than other members of the Big Four, Commbank still faces competition from upcoming fintech brands like Airwallex and Statrys. They show it’s possible to rank well, and even sometimes dominate, without the same marketing spend - and their strategy can work for any digital marketing team regardless of industry.
Ready to find out more on our COMPASS Flagship Report? Download a free copy of our Australian Business Banking Report 2023 to get a preview of how our innovative analytics break down digital performance.